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And hell, everyone would know who is worth what. It could also provide an end to people leaving soon after increments. It could just spice up the current job opportunities scene. The industry mags and websites get enough material of people movements to fill up quite a few journalistic nights. The management’s need for clichйs get fulfilled here - fresh blood, young and experienced, enthusiastic, etc. In the same transfer window, the agency gets to go after other creatives who could fulfill their current need. So instead of us upping and leaving for a better offer, which profits only our bank balances, its only fair that the agency gets something in return for their investment. Yes, all these things we take for granted. Even the printouts of your resume which you will circulate in the agency in the floor above.

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The free pizzas which you force your servicing girl to get. The free AC during the oppressively hot summer days. Which also consists of all those free cups of your agency’s machine-made coffee. During agency hours, which is anytime between 11am and 3am. The work in our respective folios are agency work. While we creatives can think that we are the Gods of the agency, the agency spends a lot in providing opportunities, training, etc. Two transfer windows, where agencies ‘sell’ creatives, thereby getting returns for investments. So instead of having the unpleasant task of firing them, put them up for the auction.īetter yet, lets adopt the English Premier League model. We all have someone or the other who isn’t needed/not good enough/ or fast becoming a part of the wallpaper for the agency.

Also think about the experience of watching a few well-deserved egos deflate.Īgencies also get the chance to let go off the surplus resources - and that’s putting it mildly. Hey, this has a science angle to it as well. It would be interesting to see how much an ego can bloat before bursting. Or whether he will be picked up at all!Įvery agency could dress in their Sunday…er…pitch finest, hold up a paddle and invest in creative talent. Hell, I would love to know how much my boss is worth. But show me a creative who doesn’t have an ego and I will show you a planner. I would love to know how much an agency would bid for me. What if creatives are auctioned every year with agencies bidding for them? Just like in the IPL.?Įvery agency could retain their stars.

Now wouldn’t that be a headline? Not that it would ever happen.